WHILE FOOTBALL COMMERCIALISED, SUPPORTTERS DRIFT AWAY FROM STADIUMS.

It has become a “THEM” and “US” type of a relationship between the Premiere Soccer League clubs and its supporters. This is proven by the empty stadiums week in and week out….

Some say it is the lack of entertainment, while others complain of security issues not forgetting the increase in ticket price including the transport costs. With all that being said, we all know that if a person love something they’ll spend a lot to be part of it and truth be told-people are passionate about football. So now the question is why are people not filling the stadiums anymore?

Where did it go wrong?
-Clubs fail to understand that times have changed and it’s more about how you sell your product that what exactly you sell (marketing)
-Increase in ticket price while most supporters come from the middle class and the lower class. Imagine having to spend about R200 per weekend including transport and refreshments than sit at home and watch the game freely.
-Poor marketing strategies that is not appealing to the people, specifically young people.
-Clubs and the PSL not working as a unit to promote games.
-Lack of communication between clubs and its supporters, websites not updated frequently, social media platforms not used correctly and lack….
-No roadshows to market the games to the people and make them feel as part of the team.

What can be done?
-Clubs should stop depending on the PSL to market games and start bringing their teams to the people.
-Public events prior to games to create hype and stimulate interest and passion.
-Mutual communication between supporters and clubs. Create a bond for both parties.
-The issue of ticket price should be evaluated very well

All that being stated, both parties need to come to the rescue before the beautiful game goes down the drain….

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THE AFRICAN CHAMPIONS LEAGUE DILEMMA

Kaizer Chiefs will make just their 4th appearance in CAF Champions League this year, that’s if they choose to take part in it.Motaung lays down his reasons for Champions League doubts

The Glamour boys are most the successful team here in South Africa in  terms of trophies but one thing that will never sit well with their supporters is the fact that they’ve never won  the continental competition.

After being knocked out last season at an early stage and that having an impact in the team losing all domestic cups, there are some who think Chiefs should focus on domestic tournaments and withdraw from the ACC.

With their record of pulling out of this tournament, it’s no suprise that the Chiefs management might pull out even this time around. But then some of their supporters still want them to take part in the competition, which then causes some headaches to the likes of Bobby Motaung, who is the club’s football manager.

Even himself is not convienced about playing in Africa, this was confirmed by his comments about the depth of players they have.

“The big question is do we have the depth in our squad to have our players competing on too many fronts?”

The question goes back to “HOW SERIOUS DO SOUTH AFRICAN TEAMS TAKE ACC?”

@EmanuelkingSA